2020 MMA Conference: A Virtual Experience
ONLINE: Oct 28-30, 2020
Given the COVID-19 Pandemic, our Marketing Management Association conference is going virtual! The face of Marketing, and Marketing Education, is experiencing rapid change. Faculty are teaching in non-traditional methods.
Research is being conducted to understand the short- and long-term impacts of global pandemics on the marketing discipline. Companies are seeking new ways to engage potential employees and interns as their businesses are experiencing considerable changes. Students are seeking clarity in how academia can help them overcome the anxiety of the unknown.
As the Marketing Management Association, we want to help explore these issues with each of you and share our combined knowledge to ensure that the marketing discipline continues to lead during this time of trial. While papers related to the pandemic are valued, any papers and presentations related to marketing and marketing education can be submitted to the conference. Join us as we go virtual and explore solutions to these challenging times!
Conference registrations fees include 1 year membership in the MMA. Student Registration – $50; Early Registration (Prior to Thursday, October 15) – $150; Late Registration (After Thursday October 15) – $185
2020 MMA Conference: A Virtual Experience PDF Proceedings: Download PDF Proceedings
2020 MMA Conference: A Virtual Experience Conference Agenda – UPDATED OCTOBER 24 Download PDF
Past MMA Conference Proceedings View Past Proceedings
2020 MMA Conference: A Virtual Experience Program Chair:
Takisha Toler, Ph.D.
Owings Mills, MD, 21117-7804