Innovative Marketing Award Recipients
Each year at its spring conference, the Marketing Management Association recognizes an individual for his or her innovative contributions to the marketing discipline. Past winners of the MMA Innovative Marketing Award include:
| 2010 | Bill Pride | |
| 2009 | Mike d'Amico | |
| 2008 | David Kurtz | |
| 2007 | Joe Hair | |
| 2006 | Bob Lusch | |
| 2005 | David Aaker | |
| 2004 | Valerie Ziethaml | |
| 2003 | Jagdish Sheth | |
| 2002 | Phillip Kotler | |
| 2001 | O.C. Ferrell |