Volume 3, Number 1: March 2006

NOTE: All article are posted in PDF format.

• President's Insights by Judy Wiles, MMA President 2005-06
• MMA 2006 Spring Conference Update by Melissa Moore, Spring Program Chair and President Elect
• Building a New Marketing Curriculum by Norm Borin, Cal Poly San Luis Obispo
• An Online Simulation that Works by Terry A. Buckley, Westminster College
• Don't Say Nuthin' by Michael d'Amico, The University of Akron
• Fall Educators' Conference Update by John Cherry, MMA Fall Conference Program Director 2005, 2006
  

Marketing Insights
is edited by Raj Devasagayam (Siena College, NY)
and Carrie Trimble (Illinois Wesleyan University, IL).

Contact us at: raj@siena.edu or ctrimble@iwu.edu

Marketing Insights is a publication of the Marketing Management Association