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Marketing Insights -- 2005

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Featured Articles from the Current Newsletter

(Past) President's Report One of the joys of being president of MMA is looking forward to the end of what one of my Senior Patrol Leaders refers to as (his) reign of terror, and especially to the prospect of being immediate Past President . . .		Greetings from the New MMA President Dear Members of the MMA: We had a great Spring Conference with the number of registered primary marketing participants at 154 . . .
MMA Website Revamped IF you haven't visited www.mmaglobal.org since March of this year, you're in for a surprise! The new MMA website was launched shortly before the spring conference . . .		Early Career Professors' Consortium Are you an "early career" professor? Have you just started trying to get a handle on all the things expected of you from all directions? What do you really have to do in order to achieve tenure . . .
Marketing Insights, Innovations & Ingenuity: Looking Ahead to the Spring 2006 Conference It's time again to start planning for the MBAA International Annual Conference at the Chicago Palmer House Hilton, and as you might expect, the Marketing Management Association (MMA) will continue to be . . .		Online Business Strategy Game Integrates Business and Marketing Concepts Last spring was my first semester teaching the senior business management capstone course at the University of Pittsburgh at Bradford. Since I usually teach Principles of Marketing and . . .
Immediate Response Systems: Clickers are Catching ON Immediate response systems, commonly referred to by students and faculty as "clickers" are becoming common-place in many classrooms. The basic setup for this technology involves a personal remote . . .		Currency Movements and Marketing -- Let's Play a Game! One of the hardest things to teach, particularly at the undergraduate level, has been the concept of different currencies and how minor fluctuations in currency values can have a significant effect . . .
UMass Dartmouth Center for Business Research Pet Food Study A newly released study by the UMass Dartmouth Center for Business Research discovered that the pet food industry could be the next big market for . . .		10th Annual Marketing Management Association Fall Educator' Conference The Marketing Management Association will conduct the tenth annual Fall Educators' Conference on September 24 - 27, 2005 . . .
What's New with MMA Members Read about the honors, awards, promotions and special recognitions earned by our MMA members!

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