Published twice a year (effective Spring 2006), Marketing Insights keeps MMA members up-to-date on organizational news, teaching and pedagogy issues, and scholarly academic research.

The MMA encourages article contributions from its membership. Marketing Insights is edited by Raj Devasagayam (Siena College, NY) and Carrie Trimble (Illinois Wesleyan University, IL); contact either one of these individuals for details.

The newsletter archives are available online by clicking the Archive link shown at right.

Articles from the Current Newsletter
Volume 5, Number 1: March 2008

NOTE: All article are posted in PDF format.

Spring 2008, Volume 5 Number 1

• President's Insights Spring by Linda Ferrell MMA President 2007-08

• Invitation to Spring Conference 2008 by Robin Luke

• Invitation to Fall 2008 Conference by Michelle Kunz

• Plans for Spring 2009 Conference by John Cherry

• B-to-B Ethics by Dawn Deeter-Schmeltz

• Disappearing Ink by Terry Buckley

• Ten Commandments for Terrific Teaching by Fred Hoyt

• The Fall 2007 Educators Conference by Peter Gordon

• The Fall 2007 Educators Conference Photo Album by the Editors

• Looking for Some Inspiration? by Michelle Kunz

• Call for Papers: American Journal of Business

Click here to view the Marketing Insights archives

Marketing Insights
is edited by Raj Devasagayam (Siena College, NY)
and Carrie Trimble (Illinois Wesleyan University, IL).

Contact us at: raj@siena.edu or ctrimble@iwu.edu

Marketing Insights is a publication of the Marketing Management Association

( http://www.mmaglobal.org)