Submission Guidelines
Manuscripts which do not conform to submission guidelines will be returned to authors for revision. Only submissions in the form required by the Editorial Board of the Marketing Management Journal will be distributed for review. Authors should submit four copies (4) of manuscripts and should retain the original. Photocopies of the original manuscript are acceptable. Upon acceptance, authors must submit a final manuscript in both hard copy and diskette form.
Manuscripts must not include any authorship identification with the exception of a separate cover page which should include authorship, institutional affiliation, manuscript title, acknowledgments where required, and the date of the submission. Manuscripts will be reviewed through a triple-blind process. Only the manuscript title should appear prior to the abstract.
Manuscripts must include an informative and self- explanatory abstract which must not exceed 250 words on the first page of the manuscript body. It should be specific, telling why and how the study was made, what results were, and why the results are important. The abstract will appear on the first page of the manuscript immediately following the manuscript title. Tables and figures used in the manuscript should be included on a separate page and placed at the end of the manuscript. Authors should insert a location note within the body of the manuscript to identify appropriate placement. Tables and figures should be constructed in table mode of WORD PERFECT or Word or column parallel.
Final revision of article accepted for publication in the Marketing Management Journal must include a diskette in WORD PERFECT or WORD format in addition to a printed copy of the manuscript.
The Chicago Manual of Style should be consulted for clarification of style related questions. Manuscripts must be submitted on 8 1/2 by 11 inch, bond paper. Margins must be one inch. Manuscripts should be submitted on 11-Times Roman and should not exceed thirty typewritten pages inclusive of body, tables and figures, and references.
References used in the text should be identified at the appropriate point in the text by the last name of the author, the year of the referenced publication, and specific page identity where needed. The style should be as follows: "...Wilkie (1989)d..." or "...Wilkie (1989, p.15)." Each reference cited must appear alphabetically in the reference appendix titled "REFERENCES." References should include the author(s) full names. The use of "et at," is not acceptable in the reference section. The references should be attached to the manuscript on a separate page.
The Editorial Board of the Marketing Management Journal interprets the submission of a manuscript as a commitment to publish in the Marketing Management Journal. The Editorial Board regards concurrent submission of manuscripts to any other professional publication while under review by the Marketing Management Journal as unprofessional and unacceptable. Editorial policy also prohibits publication of a manuscript that has already been published in whole or in substantial part by another journal. Authors will be required to authorize copyright protection for the Marketing Management Journal prior to manuscripts being published. Manuscripts accepted become the copyright of the Marketing Management Journal.
The Editorial Board reserves the right for stylistic editing of manuscripts accepted for publication in the Marketing Management Journal. Where major stylistic editing becomes necessary, a copy of the accepted manuscript will be provided to the author(s) for final review before publication.
Subscription Information
Communications concerning subscription, changes of address, and membership in the Marketing Management Association, should be addressed to:
Russell Casey
Executive Secretary, MMA
Administrative and Technology Management
Clayton State University
2000 Clayton State Blvd.
Morrow, GA 30260
PHONE: 678-466-4637
FAX: 678-466-4669
EMAIL: drrcasey@comcast.net