The Marketing Management Association provides its members with a facilitative, supportive and stimulating environment that enhances scholarship, teaching and the practice of marketing through acquisition and dissemination of ideas and knowledge. As such, academics, doctoral students, and practitioners who are dedicated to both effective teaching and scholarly research within the marketing discipline are invited to join.

Joining the MMA is easy, inexpensive and very beneficial! The $35 registration fee is automatically included in the fall/spring conference registration fee (those members who attend both conferences receive a $35 discount on the second conference registration). Individuals who are unable to attend either conference can gain membership status by filling out the membership form shown on the menu at right, and mailing it with their check to the address indicated on the form.