The MMA has a history of showcasing cutting-edge marketing thought, presented by both practitioners and academicians. The MMA meets twice each year, including a spring conference at the historic Palmer House Hilton in downtown Chicago to discuss groundbreaking scholarly research and a fall conference (which typically rotates between Nashville, St. Louis and Memphis) to share knowledge in teaching effectiveness and ideas for professional development.

Both MMA conferences offer you opportunities to form friendships with marketing colleagues from throughout the world. The spring conference registration includes not only your MMA dues, but also a night out at one of Chicago’s premier entertainment venues, such as the Chicago Symphony or the Second City Comedy Club.

Recognizing the noteworthy accomplishments of its members is important to MMA. Spring conference participants have an opportunity to earn an award for one of the conference’s best papers; these papers then become eligible for publication in one of the MMA’s scholarly publications, the Marketing Management Journal. Furthermore, each year, the MMA invites excellent teachers to compete for the designation of MMA Master Teacher.

Doctoral students and new members will find the MMA to be a friendly, helpful, and very welcoming organization. The MMA’s spring conference offers a special track designed for graduate student manuscripts in which all topics are welcome. Additionally, competitive scholarships for up to $100 are available to full-time graduate student presenters.

Membership in the MMA includes a free subscription to the Marketing Management Journal, and online access to the Journal for Advancement of Marketing Education, past fall conference proceedings, and the MMA’s newsletter, Marketing Insights.