Each year at its spring conference, the Marketing Management Association recognizes an individual for his or her innovative contributions to the marketing discipline. Past winners of the MMA Innovative Marketing Award include:

		2007		Joe Hair
		2006		Bob Lusch
		2005		David Aaker
		2004		Valerie Zeithaml
		2003		Jagdish Sheth
		2002		Philip Kotler
		2001		O. C. Ferrell
Melissa Moore Presents Joe Hair with the Innovative Marketer Award in March of 2007

If you would like to nominate an individual for the MMA's Innovative Marketer Award, please contact any current MMA officer or board member prior to the Fall Marketing Educators conference.